Getting the price right is the key to a successful sale of your home

Selling your home is an exciting milestone, but pricing it right is key to a smooth and successful sale. While your personal finances play a role, market trends and expert guidance should drive your decision. We explore why pricing matters and how to set the right figure to attract buyers and maximise your sale.

Selling your home is an exciting journey, but determining the right price is one of the most critical steps to ensure a smooth and successful sale. The real estate market is ever-changing, and while personal financial considerations like your mortgage or plans to buy elsewhere are important, they shouldn’t dictate your listing price, they certainly won’t influence your purchasers opinion of value. Instead, understanding market trends and working with one of our agents will make all the difference.

Here’s why setting the right price matters – and how to approach it wisely.

Partner with a local expert

Our deep knowledge of your neighbourhood provides insights you won’t find elsewhere. We analyse the latest market trends and use that information to guide your pricing strategy, ensuring it aligns with current buyer expectations.

Look at comparable properties

One of the most effective ways to determine your home’s value is by studying similar properties that are on the market or have recently sold nearby. These “comparables” help establish a realistic price range by considering factors like:

• The size of the property
• Number of bedrooms and bathrooms
• Unique features or renovations
• Parking and outdoor spaces
• The age and condition of the home

Review both the list prices and the final sale prices of these properties to gain a clearer picture of what buyers are willing to pay and the average level of “vendor discounting” in the market.

Learn from unsuccessful properties

Examining homes that were withdrawn from the market or didn’t sell can be just as revealing. Often, these properties were priced too high, deterring potential buyers. By understanding why these homes struggled, you can avoid common pricing pitfalls and position your property more effectively.

Compare and calculate

Once you’ve gathered data from comparable and withdrawn properties, you can calculate an average price range that reflects current market conditions. While this provides a helpful benchmark, it’s always wise to seek a professional opinion. Request a precise sales appraisal, and in some cases, investing in a formal property valuation might be worthwhile.

Why pricing right is essential

Overpricing a home can lead to extended time on the market, ultimately causing buyers to lose interest. On the other hand, under-pricing risks leaving money on the table. Striking the right balance ensures your property generates interest, encourages competition, and ultimately achieves the best possible outcome.

Ready to get started?

Pricing your home doesn’t have to be daunting. With the right advice and guidance, you can confidently list your property and attract serious buyers. Contact us today to schedule a no-obligation consultation and let us help you navigate the market with ease. Together, we’ll achieve the result you deserve!